I’m René Lacoste. Before my name was stitched on millions of shirts, I was just a skinny guy with a racket… and a dream no one believed in.

They said I was too weak, that I’d never last on the court. But every doubt made me hungrier to prove that elegance and grit can go hand in hand.

I won Wimbledon, Roland Garros, the Davis Cup…
But my toughest match? A lung disease at 25 that nearly ended it all.

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I had to stop playing. Stop running.
But I never stopped dreaming.

While recovering, I hated how uncomfortable sportswear felt, so I designed my own. Cotton. Light. Soft collar. Small logo.

That logo? An alligator. Because I was still here, holding on.

They laughed. “Who would wear a shirt with an alligator?”
But then… the champions started asking for it.

Lacoste wasn’t born on a runway. It was born in a hospital bed with more faith than strength. 🛏️

Through setbacks, betrayal, and pain, I never let go.
Because the crocodile doesn’t back down.
Ever.

No matter what they say… stay true to who you are.
You’ll rise. You’ll inspire. You’ll win.”

— Rene Lacoste 👑