Phoebe Gates, the youngest daughter of Microsoft co-founder Bill Gates and philanthropist Melinda French Gates, has officially launched her highly anticipated fashion shopping application, Phia. The 22-year-old entrepreneur, who recently debuted her podcast “The Burnouts” on Alex Cooper’s Unwell network, unveiled the new app alongside her business partner Sophia Kianni.

Described by its creators as “like Google Flights for fashion,” Phia is an AI-powered tool designed to streamline the online shopping experience. The app compares prices across a vast network of over 40,000 retail and secondhand websites, promising users the best deals in a matter of seconds.

Taste the Goodness: EL Blends All-Natural Cold-Pressed Juices

In a statement released yesterday, Gates and Kianni expressed their excitement about bringing their vision to life. “It’s been exciting to bring a vision to life that caters directly to customer needs, and combines innovation with our passion,” they said.

“Shopping for the things you love shouldn’t be hard, expensive, or a waste of time. That’s why we built Phia — to make finding the best deal effortless.”

The duo emphasized Phia’s role as a “personal shopping sidekick,” ensuring users never overpay for fashion items.

“Think of it as your personal shopping sidekick, always tagging along on your phone or laptop, making sure you never overpay,” they added.

“Phia is like Google Flights for fashion — an AI-powered tool that compares prices across 40,000+ retail and secondhand sites in seconds. No ads, no endless searching — just the best options in one click, so you can get the best price every time.”

During the initial episode of “The Burnouts,” Gates and Kianni discussed their journey from Stanford University to the creation of Phia. Reflecting on their diverse academic backgrounds, which include law and human biology, Gates shared a valuable insight: “A lot of times, I think of things through the lens of there’s no sunken cost… It’s also important for people to realize you can always change direction. You can always immediately decide to do something completely different than what you’re doing at that current moment.”

The launch of Phia marks a significant step for Phoebe Gates into the world of technology and entrepreneurship, leveraging artificial intelligence to address a common consumer pain point in the fashion industry.