Benin City, Nigeria – Akogun Multimedia Company has officially apologized and announced a title change for its upcoming film, originally titled “Badagry,” to “I Bad.” The decision comes in response to “significant concerns and public outcry” regarding the initial title, which stirred distress and misinterpretation among the people of Badagry.

 

The controversy stemmed from the perceived connection between the film’s title and the historical and cultural significance of Badagry, a town renowned for its historical role in the transatlantic slave trade and its rich cultural heritage.

Akogun Multimedia clarified in a press release dated July 4, 2025, that their “creative direction was never intended to reference, reflect, or portray the heritage or realities of the Badagry people.”

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Following guidance from the National Film and Video Censors Board (NFVCB), and in the spirit of cultural sensitivity and responsibility, the film has been officially retitled “I BAD.” The production company emphasized that “I BAD” is an entirely fictional work that explores individual identity and societal challenges in a generalized context, with no linkage to any specific location or ethnic group.

 

Destiny Austine Omon, the producer of “I BAD,” signed the press release, reiterating the company’s commitment to “respectful storytelling and artistic integrity.”

 

Despite the controversy, the NFVCB had earlier on July 4, 2025, cleared the producer of the movie, then titled “Badagry,” to proceed with its screening at the Edo State Skills Development Centre.

A handwritten letter from Elaikhe Fred, H.O.C. Benin, of the NFVCB, confirmed this clearance to the MD of the Edo State Skills Development Centre.

The premiere of “I BAD” happened on July 4, 2025, at 4 PM at the Festival Hall, Edo State Government House, BJCC+C8J, Oka, Benin City. The event was powered by the Edo State Waste Management Board and is strictly by invitation.

 

While the film’s promotion initially garnered significant attention under the “Badagry” title, with one social media post showing over 60.4K views, 142 reposts, and 457 likes, the public reaction was mixed. Some comments, like one from “Jose Titus,” highlighted a perceived “misplaced priority,” suggesting that addressing security issues in the country should take precedence over debates about film titles.

Akogun Multimedia has extended its “heartfelt apologies” and thanked the public for their understanding and continued support, hoping the new title will allow the film to be viewed without the initial misunderstandings.